Summer is officially here! Grab your sunglasses, lather yourself in sun cream, and inject some summer love into your email marketing.
As the seasons change, so should your email marketing content. If you want to grab the attention of your subscribers then you’ll need to work twice as hard in summer, as more people are away from their inboxes for their holidays. However, their inboxes won’t be any less full, with many businesses fighting for top spot - this means your communications are likely to get lost amongst the noise.
In this blog post, we’ll be sharing our top 10 tips for how to make your summer emails sizzle in 2024.
Summer discounts
Everyone loves a discounted item or service, especially when money is already tight. A 20% off discount code could be the very thing that convinces your subscribers to click the ‘buy’ button, especially if the discount is for a limited time only.
Tip: Pop the discount in the subject line, this way recipients will be more likely to open the email, as they know what’s waiting for them inside.
Ramp up the educational content
Adding more value to your emails is guaranteed to increase the open rate. If your emails are educating recipients on your products and services, as well as topics relating to your business, they have more incentive to read them.
As well as this, by showing your expertise, you’ll help to build trust with your customers.
Summer-time visuals
Now is the time to design the perfect summer email that leads to high conversions. Do this by adding relevant visuals, gifs, and videos that inject the summer vibe into your readers. You want them to open the email and immediately know the mood!
Our easy drag-and-drop template builder is perfect for creating campaigns that get noticed and help your business grow. Take a look!
Competitions with great prizes
Competitions are a win-win for both the customer and the brand - the customer gets a prize and the brand gets increased email marketing engagement and customer data. The competition could even require the recipient to click through to your website or social media, which will further improve your analytics.
Summer-themed competitions could include:
- Win a holiday
- Tag us in a picture of your summer on Instagram to win a prize
- Caption this!
- Spin the wheel for a variety of summer prizes
- Tell us your best summer joke to win an iPad
Conduct a/b testing
The best way to make sure your emails are striking the right chord is to conduct a/b testing. By doing so, you can up your chances of a successful campaign, even during the hottest time of the year.
Find out how to master the art of a/b testing in this blog post.
Sizzling subject lines
With 47% of email recipients using your subject line to determine whether or not they open your email, getting it right is key! Our top tips for nailing your subject line are:
- Use emojis: it’s proven that emojis elicit a higher open rate, so be sure to pop a summery emoji in your subject line this year.
- Share the essence of the email: if your email is about your most popular item, say that upfront. E.g. ‘Don’t miss out on our best-selling Desert Sandals!’
- Divulge the discount: e.g. ‘50% off all summer beauty products today only!’
- Keep it short: recipients will be scanning their screen for which emails they want to open, so keep it short and to the point.
Gamification
Picture this: your recipient is sitting at their work desk, staring out the window at the beautiful summer day, wishing they could be having fun. They check their inbox and there sits your email, inviting them to play a game. You’ll brighten up their day!
So by popping an interactive summer game into your email, your customers will be jumping at the chance to engage.
Push your summer products
It may seem obvious, but if there’s ever a time to push your summer-related products and services, it’s during summer. A beautifully designed email filled with products that your customers need right now is the ideal way to drive customers to make a purchase. After all, people hate to feel FOMO.
Show your recipients what they’re missing out on, and what they could be enjoying this very moment.
Hop on the summer trends
Jumping on summery trends is a great way to get involved in the conversations your email recipients are already having. Show them you’re reactive to what’s going on and that you have an opinion on it. This could be memes, current events (such as an election or the Olympics), or social trends.
Analyze and optimize
Once you’re rolling out your summer emails, it’s time to collect data and optimize them. By doing so, you can ensure that you’re leveraging the things that worked and learning from the things that didn’t - this is the key to successful marketing. Customer data is the magic ingredient to improvement!
Heat up your emails with Transpond
Changing your email marketing can seem like a daunting task, no matter the season. But with an easy-to-use email marketing platform that enables you to track analytics, create beautiful email templates, utilize automations, and much more, that task becomes easy to achieve.