It’s the most wonderful time of the year! We’re sure we can hear Santa’s sleigh bells ringing faintly in the distance. Christmas is rapidly approaching and… uh oh, it’s beginning to look a lot like… panic!
With just a couple of weeks to go until the big day, the Christmas rush is on. Christmas marketing campaigns are in full swing, and most retailers and marketers are working through the biggest season of the year. It goes without saying, Christmas is a crucial time to drive revenue.
There are loads of ways you can communicate with customers over the festive period, and many of these methods give you the ability to schedule much of your work, but email remains one of the most effective marketing channels to grow your company sales during this key season.
According to Litmus, email marketing generates an impressive ROI of 36:1[i], and 99% of consumers admit to checking their email every day[ii] - including Christmas Day, so email proves its importance to a successful marketing strategy once again.
With email marketing campaigns ramping up in the countdown to Christmas, we wanted to help you out (we’re all give like that). Our transpond integrations help take away some of the repetitive workload of email marketing, meaning you’ll have more opportunity to sit back and relax with a cheeky mince pie or a couple of (tubs) of Cadbury Roses over the Bank Holiday.
What are Email Integrations?
Email integrations are the linking of systems, tools, and software to create seamless processes for your email marketing. In short, they add power to your email marketing by uniting your email service provider with other systems, such as a CRM or POS.
Email integrations can help you out through list segmentation, scheduling automated emails, personalising your content to suit each subscriber, and more. These benefits can increase the success of your marketing – and ultimately drive your business revenue.
1. Capsule
From tracking leads and conversations to advanced automation and reporting, Capsule gives you everything you need in one intuitive place. It lets you visualise every deal at every stage, streamlines customer communication and automates activity logging and meeting scheduling – so teams can focus on customers, not admin.
Best Integration Features:
- Connect your Capsule CRM with transpond in just a few simple clicks.
- Monitor campaign and automation results and discover in-depth analytics, all from your Capsule dashboard.
- Send effective and highly personalised email campaigns without using a line of code, or ever leaving Capsule.
2. Pipedrive
Pipedrive is a CRM platform made for salespeople, by salespeople. The CRM software utilises visual pipelines that are user-generated to drive results through scheduling, completing, and tracking activities.
Best Integration Features:
- Contacts are automatically synced between Pipedrive and transpond
- Create beautiful marketing campaigns by using a pre-designed template or design one from scratch using our drag and drop email editor.
- Automate campaigns – send highly personalised and targeted emails with ease.
- Segment your data with the ultra-powerful segmenting tool to target precise user groups.
3. Stripe
Stripe is a secure, third-party payment processor. It lets ecommerce sites accept a selection of payment methods in over 100 different currencies. Purchases can either be made as a one-off, or as a recurring purchase, e.g., subscriptions.
Best Integration Features:
- Capture new subscribers every time a new customer pays by Stripe.
- Set up automated emails to send every time you get a new customer, new subscriber or to help them if their payment has failed.
4. Salesmate
Salesmate is an all in one, cloud-based CRM platform that aims to enrich customer interactions, boost productivity, and win more deals. It promises to be an easy-to-use platform that enables sales reps to create automations, track leads and prospects.
Best Integration Features:
- Real-time syncing allows sales teams to stay up to date with every detail of your clients’ interaction with your communications.
- Target precise user groups using the powerful segmenting tool.
- Create beautiful, bespoke emails using our powerful drag and drop editor.
5. Hubspot
Hubspot offers a full platform of marketing, sales, and CRM software, alongside the methodology and resources to grow remarkable customer experiences and businesses alike.
Best Integration Features:
- Connect transpond and Hubspot in just a few clicks to have your leads and contacts synced in real-time.
- Create segments and groups of subscribers and design beautiful, responsive emails that are highly personalised and targeted.
- Create powerful marketing automations that can automatically email your contacts with ease.
6. Mailchimp
Quickly and easily migrate your subscribers from Mailchimp straight into transpond.
Once you have enabled the Mailchimp app, you can copy across subscribers by going into any group on transpond, clicking "Add Subscribers" and selecting the "From Mailchimp" option.
Finally, simply select the Mailchimp group to import and your subscribers will be copied across before you can say "Bananas"!
7. Goldmine
Goldmine is one of the most affordable CRMs for small businesses. The software captures customer, contact and prospect data, and displays them all in one convenient location. Connect Goldmine to transpond and experience the ultimate CRM/Email marketing combination.
Best Integration Features:
- Automatically sync all your Goldmine Customers and Groups – no more manual syncing.
- Create email automations to welcome new customers and re-engage with old ones.
- Trigger events for your salespeople, based on Goldmine events – for example notifying someone when a lead clicks on a link.
8. Google Sheets
Google Sheets is an online spreadsheet app that lets you create and format spreadsheets and work collaboratively with other people. It’s not however the best place to store valuable customer data. Quickly import your contacts and subscribers from Google Sheets straight into transpond.
Once you have enabled the Google Sheets app, you can import subscribers and contacts by going into any group on transpond, clicking "Add Subscribers" and selecting the "From Google Sheets" option.
Finally, simply select the "Sheet" to import form and we will automatically import any valid email addresses we find!
9. Microsoft Dynamics 365
Microsoft Dynamics CRM is available as a cloud offering or an on-premises installation. Features include visualisations, dashboards, document management and custom activities. Built by Microsoft, the software offers solutions that are familiar, intuitive, and easy to adopt – meaning your sales team can be more effective either in the office or out in the field.
Best Integration Features:
- Automatically send campaign results back to Dynamics in real-time.
- See exactly who has opened, clicked, and unsubscribed from your emails.
- Design double-opt in landing pages and forms with no coding necessary.
- Monitor the behaviour of contacts on your website once they have left your email campaign.
10. Trustpilot
Trustpilot is a review website that hosts independent consumer reviews of businesses worldwide. With nearly 1 million new reviews each month it is one of the world’s leading review platforms that aims to build brand trust and attract new customers.
Best Integration Features:
- Create and send beautiful, responsive email campaigns to each of your TrustPilot Reviewers.
- Add TrustPilot widgets to your email campaign templates to display your latest 5* reviews or your accurate review score.
11. Slack
Slack is a messaging app for business that offers a new way to connect with your team and work colleagues. Promising to be faster, better organised, and more secure than email, Slack transforms the way organisations communicate by bringing people together as one unified team.
Best Integration Features:
- Easy one-click setup – there’s no hassle in connecting your slack account.
- Add a slack automation step to your emails to push custom messages to any slack user or channel at any point in your automation process.
- Send campaign notifications to Slack users when a contact opens an email, clicks, bounces, or unsubscribes from your campaigns.
12. Zapier
Zapier is a tool that helps individuals automate repetitive tasks between two or more apps with no coding knowledge needed. When an event happens in one app, Zapier communicates this to another app and tells it to perform a particular action in response.
Best Integration Features:
- Once set up, you can instantly connect transpond to over 1,500 apps.
- Use Zapiers super simple interface to connect everything together with no programming skills required.
- It’s FREE! There are no premiums here.
transpond is among the most efficient and cutting-edge email services. Enhance your workflows with our integrations and add-ins to make capturing, sending, and tracking your email marketing campaigns as easy as ‘mince’ pie. Check out our full range of integrations or contact us to request a run-through, our team will be happy to help!
[i] https://www.litmus.com/wp-content/uploads/2021/07/CMOs-Guide-to-Email-ROI.pdf
[ii] https://blog.hubspot.com/marketing/email-marketing-stats