"Content is anything that adds value to the reader's life." - Avinash Kaughik
Email marketing can be an extremely powerful tool. If you would like to read more on the basics of email marketing, and why every business should be on board, then check out our post here. Often embarking on the journey of email marketing can feel quite daunting and overwhelming. What should you share? What can you put in there? Will people want to read it? If you have the right content, then absolutely! Email marketing is so powerful, and there are endless content opportunities to explore. Here are 38 content ideas for your business newsletter.
Let’s talk business – YOUR business:
Of course, when it comes to your business newsletter, there should be some great content all about you and your business. Here are some ideas;
- Latest news and information on your business, such as recent projects or what you have been up to
- Articles about your business
- Reviews or testimonials from customers and clients
- Any changes which are being made which will impact your clients
- Business achievements, milestones or anniversaries
- A behind the scenes look into your business
- Any dates that will be useful for your clients to know
- FAQs about your business. This just needs to be a little section, and could be as little as one FAQ a month
- Employee of the month
- Spotlight on your employees, such as pictures they’ve taken or pictures of the team
- Thank you to any donations given
- Information on how to sign up to a customer loyalty scheme, or how to get a discount if the audience refers a friend
Using your newsletter to share information, news and business wins will give your audience an insight into your business. This in turn builds on the all important know-like-trust chain. You are able to showcase your brilliant business authentically this way.
It’s a great way to get more personal and really share some insights into what your business is like and the team behind it.
All about you, you, you - products and services:
This is a chance to show your audience what you have to offer.
- Information about any new products or services you may be launching
- Showcase a particular product/ service of the month which you would like more leads and sales on, or perhaps is apt for the time of year
- Case studies from a service
- How to guides
- Product or service reviews
- Hacks for your products
- Deals, sales or coupons
- Competitions for your audience to enter
- Any relevant updates on products or services
When you are putting together content on your services, try to include a variety of different media, such as videos, photos and text. This keeps your audience interested. You could get some great pictures of your products, or an insightful video of you talking about your services.
The fun side - keeping your audience entertained:
Essentially, a newsletter is a great way to talk directly to your customers about your services, products and business. However, you still need to entertain them and offer something of value to keep them coming back! Here are some great ideas for maximising your newsletter potential:
- Quote of the month
- Create a mini article especially for the newsletter, giving your audience something of value
- Tips and advice; showcase your expertise here – this doesn’t need to be tied to your business. It should, however, address pain points that you know your audience has or give them something they will find really helpful
- Share great videos
- Share industry news and articles from other sources
- Interview an expert in the industry
- Fun quizzes
- Holiday greetings and awareness of special days
- Pet pictures- who doesn’t love a pet picture?
- A top ten list; this could be anything, from movies to holidays
- A survey or poll; these can be fun and entertaining, such as favourite pizza topping or some months you can ask for feedback on your business
- Infographics
- Event invitations, announcements or re-caps
- Share your best social media posts since your latest campaign
- Share your latest articles and blog posts
- Free resources that your audience can access, use or print off
- Any partner events related to your business
There are endless opportunities when it comes to content for your newsletter. I hope that this article has given you some inspiration for your business on what you can share with your audience.
Remember, whatever content you create, you need to still grab the reader’s attention and leave them wanting more. Don’t forget that this is your chance to address them directly and build on your business/ customer relationship. Ensure that your newsletter is rich with a variety of content which will entertain, inform and educate.
To read more on our views of authentic marketing, then read our blog here.
If you have any questions about email marketing, or how to get started then please do get in touch with us here at Transpond.