AI - it’s the new hot topic, but are you utilising it in your email marketing?
If the answer is no, why not?
When you think of artificial intelligence, your mind might wander to things we see in sci-fi films - robots and sentient machines that overpower humans. But the reality is very different.
The reality here is that AI is human-like in that it can perform tasks that would usually require human intelligence. By mimicking human intelligence and learning from experience via algorithm training and iterative processing, AI can combine large amounts of data to deliver highly intelligent responses. With tools like ChatGPT, this process has become easier and more accessible.
It sounds complicated, but from a user’s perspective, it’s incredibly simple and effective.
To harness the power of AI, we’ve created the AI Content Assistant, helping Transpond users to create the best content possible.
Here are our top 6 reasons that businesses and marketers should be using AI in their email marketing campaigns:
1. Creates compelling subject lines
The purpose of a subject line is to capture the attention of the recipient. Of these recipients, 47% decide to open emails purely based on the subject lines alone (source). So, they’re important. In fact, they’re basically the ‘title’ of the email, and how many of us choose the articles we read based on the titles?
With Transpond’s AI Content Assistant, you can ask for a suitable subject line based on the content of your email. You can even ensure it includes the keywords you’re looking to target.
2. Saves time
By letting AI write your email copy for you, you’re saving a lot of time. Of course, time will be needed to brief the AI on what you want and edit the copy once it's done (if you want to change specifics or move things around - although this may not be necessary), the time taken to actually write the content is saved.
Our AI Content Assistant gives you the time to focus on other areas of the business that are more important. In fact, Zipla found that 64% of businesses that implemented AI saw improvements in productivity.
3. Creates engaging copy
Email copy needs to be immediately engaging to improve the chances of the recipient clicking through to your website and/or products and services. But unless you’re trained in copywriting or marketing, it can be hard to know where to start.
AI analyses a vast amount of data and can mimic how humans write email copy. With a simple prompt, e.g. ‘Write an email introduction that welcomes the reader and explains that this email includes a competition, a poll, and an article about the rise in AI’, artificial intelligence will use its learnt skills to create copywriting that is engaging from the first word. You can even ask for it be written in a certain style.
Remember - although AI has incredible data-crunching power and can create content beyond what many could write, it is worth remembering that it is neither creative nor original. That’s why it’s worth giving a read and ensuring it fits with your brand personality.
4. Helps research complex topics
Do you need to write an email about a complex topic you’re not familiar with? AI can help. By inputting a prompt that requests writing on a particular topic, AI must do the research.
This is one of the major upsides of its incredible data-collecting capabilities, but it is also worth remembering that it can be wrong. Checking the facts behind the copywriting written by AI is crucial in order to avoid not sending out incorrect information.
5. Summarises long-form copy
Emails are often short, sweet and to the point, but condensing long-form copy down into snappy bite-size pieces is difficult.
With the AI Content Assistant, you can ask artificial intelligence to do it for you. It’s quick, simple, and highly effective.
6. Saves money
Many businesses don’t have the funds to hire a copywriter or marketing specialist. However, Transpond’s AI Content Assistant is built in – so it’s there when you need it.
It's the perfect tool if you're new to writing content or just need a new way to look at things.
Create emails that go the distance with Transpond
Creating engaging email content can be easy when you have the right tools in place. Now, with AI Content Assistant, Transpond just became even more effective.
Upgrade your content by getting started with Transpond for free today: https://app.transpond.io/
Learn more about AI Content Assistant: https://transpond.io/features/ai-content-assistant