Email automations refers to the ability to send triggered emails, based on specific customer actions. It goes that extra mile, feeding off your user’s actions, sending them timely emails – based on exactly what they want (or need!).
This tool is becoming increasingly popular and can take many, many different forms.
Consumers want to feel appreciated, and there is no better feeling than knowing you matter and remain a priority- which is just what automation allows. In short, it is a powerful tool that gets the right message, to the right people, at the right time.
To help you this month we have brought you our top 6 automation ideas:
Our Top 6 Automation Examples
Welcome email – Every customer likes to feel as though they belong. Personalised welcome emails help evoke a sense of community and encourage users to make their first purchase with your company.
Birthday treat – This is another way to show customers you care, by treating their day as special and celebrating them as an individual. Perhaps send a one-off discount code, just for them. Making small gestures throughout the year will help maintain customers attention. It will promote brand awareness, because they’ll recognise your loyalty to them and you’ll stand out in their mind.
Abandoned cart – Picture the scene – you have started browsing online for a new item of clothing, you go onto a website and see something you like but aren’t sure if it’s what you want. You tell yourself you’ll look elsewhere and come back later. Turns out, later, ends up being never.
This is where abandoned cart automation comes in wonderfully. These emails remind your customers of the items remaining in their cart. Very often, people forget to finish their purchase and so this little reminder may successfully prompt them buy. (You could also consider attaching a little discount too to help egg their purchase on).
Restock announcement – They loved it and then they couldn’t get it! If a popular item goes out of stock, you may have an almost guaranteed sale waiting in the sidelines.
Restock automations let customers know when stock is due or when it is in. These emails demonstrate you have done all you can to restock loved items and often ensure a close on that sale!
Email Course/ Series – Perhaps you have an email series or course you’d like to share to your audience. For a series of weeks, an email will automatically land into your audience’s inbox, giving them the latest course information and tips.
Series style automations are great at helping nurture your customer relationship. Often on completion of the series, businesses aim to try conversion emails to encourage audiences over to a paying service (once interest has been gained).
Feedback requests - Once someone has purchased from your site, send them a thank you alongside a request to leave a review on your website. This helps to encourage customer feedback and helps showcase your brand through social proof. Find out more on social proof in emails here.
At a glance, email automation may look difficult to get your head round, in fact it may seem like a daunting and time-consuming prospect. The reality is, it has many, many time-saving qualities allowing you to automate emails that you usually have to send out time and time again.
How transpond’s marketing automation feature can help your business…
Here at transpond we use the most cutting-edge technology to make capturing, sending, and tracking your email marketing campaigns super easy. With our unique automation builder, the marketing world is at your fingertips, whether you want to welcome new users or remind them of unfinished shopping, you can do it easily with us!
Email marketing is an innovative and exciting way to connect with your audience, so don’t miss out on the opportunity to drive your business forward with email automation.
To find out how to send your first email automation, head over to our handy guide here.
Contact us at transpond today for more information on how we can help you and your business get started.