"Email has an ability many channels don’t: creating valuable, personal touches – at scale." - David Newman
Are you a small business wanting to find new creative ways to reach out and engage with your audience? You may have already heard of email marketing, or business newsletters, but haven’t taken that leap into the inbox unknown. Or perhaps you haven’t realised the potential benefits email marketing brings…
Below are seven of benefits of email marketing.
- The Preferred Business Communications Channel
Did you know that most people prefer to have communications with businesses via email rather than on social media? In fact, according to Marketing Sherpa a whopping 72% of people prefer to receive marketing materials this way.
Email is a more professional platform to use and it is more widely accepted. Individuals respond more positively to this type of material via email. Social media, particularly Facebook, is there for friends and family to keep in touch. Users regularly report that they don’t want to constantly be seeing promotional material popping up on these feeds.
- An Audience You Can Mostly Control
Social media audiences can be taken for granted. What happens when someone deletes their Facebook account or stops using it altogether? How will you get in touch with them then? What happens if the algorithms change yet again and the audience you aim to reach misses your posts?
Email ensures none of this will happen. As long as your email hasn’t ended up in the spam folder, or your audience doesn’t unsubscribe, your email list is there to stay. In fact, you never know when social media platforms may become unpopular -look at what happened to MySpace…
- Message Delivered
Unlike Facebook and other social media channels which work off ever changing algorithms, when an email campaign is sent, the message will get delivered and arrive in the inbox of your audience. The problem when it comes to social media, is not everyone is paying attention when they are scrolling through, and not everyone who has ‘liked’ or followed your pages, actually gets to see your post.
Email marketing ensures that your message is delivered where it is supposed to. The trick is getting your audience to click on the email and open it. Our handy article here will help guide you on how to crack your subject line.
- A Wider Reach
There’s no doubt about it, there is a vast number of social media users. But let’s think about email accounts, so many people have to have one for online shopping, online banking, or for work. The online world revolves around using your email address to sign up, or order almost anything and everything.
In 2019, according to Statista, (2020) there were 3.9 billion email users. This figure is looking to increase to 4.3 billion by 2023, which is over half the global population. Unlike social media, people don’t just delete their accounts as it is used for so much. This is a wide audience you can be tapping into.
- More Conversions and Success
According to Monetate, 4.24% of visitors from an email marketing campaign brought something as opposed to 0.59% of visitors from social media. If you were to link your email marketing with your CRM, you will be able to see first-hand the effect your email campaigns are having and what is working well, or not working so well. You can view more on integrating your email marketing with other marketing channels here; https://transpond.id/blog/make-email-marketing-more-effective-by-integrating-your-marketing-channels/44
Email is a powerful platform for conversions to happen, as more people tend to click through to your website from an email, as opposed to on social media. You can also view these analytics within our handy tools.
- You Can Easily Personalise Emails
By personalising your emails, you are reaching out more directly to your audience. This is far more powerful than a standard social media post which is clearly aimed at everyone and anyone. By creating behavioural or timed automations, you combine personalisation, with perfect timing for a winning combination.
- You Can Personalise Your Business, Too
People buy from people. I am sure you’ve heard that so many times by now, but it’s true. Build up your trust and authenticity by letting your audience get to know you that bit more. Tell them a story about yourself, or what you’ve been up to. Let them get to know your personality better by using an honest tone of voice. As people grow to like and trust you, this will lead to higher conversions and sales.
Email marketing can be extremely powerful. It gives you a platform to share your true voice, speaking directly to your audience. Communicate without the interruptions of annoying algorithms which social media is known for, or the uncertainty or the often-irregular behaviour of social media users. It gives you a wider reach, with a list and audience that’s yours - yours to get to know and to deliver better, more personable, authentic content to.
transpond offers you the chance to compose emails and automations which speak from you directly to your customers.
Get started today to find out what transpond can do for your business.