Black Friday has gone global. Traditionally the first Friday after Thanksgiving in the USA, it marks the start of the Christmas shopping season, and has consistently been the busiest shopping day of the year in the United States since 2005.
However, over the last decade, global interest in this day has grown exponentially, and it’s become something of an international phenomenon.
With customers everywhere searching for a deal, brands are rightly looking to make the most of one of the biggest sales opportunities in the annual retail calendar.
Whether you’re a local sweetshop, or an international clothing brand, you’d be wise to jump on the bandwagon.
Black Friday is the busiest email marketing day, with 116.5 million campaigns sent. (CampaignMonitor)
So, while you all know that sending an email will allow your brand and offering to land directly in a consumer inbox, when they’re primed and ready to shop, do you know how to make sure your campaigns stand out against the rest?
We’ve pulled together our top email marketing campaign ideas with handy email templates for this Black Friday and Cyber Monday.
- Save the date
Build suspense. Get the tension rising. Black Friday is just around the corner, and you want to get people primed for the discounts they’ve been waiting for.
Sending a save the date email a week or so before Black Friday could put you one step ahead of your competition.
Tease your sale, give hints of the discounts that are about to come and make sure their inbox is primed and ready to hear from you on the day. This content will encourage email opens and clicks, the holy Grail of email marketing.
Try using the Community Welcome or Welcome templates that are ready to be personalised in Transpond. Clear, easy to use, and they pack a punch.
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(Click the image to see the campaign template in full)
- Early access discount code
Don’t conform to the norm. Black Friday doesn’t have to occupy just one day. Businesses everywhere offer discounts days in advance and most definitely spread their deals across the weekend.
Giving early access to your deals is a great way to entice customers.
Drive traffic to your site with some hand-picked offers, to help you get an insight into the turnout you can expect on the big day.
Our Voucher or Welcome Voucher Snuggle templates would give you the perfect starting point for an early discount email. You’ll be ready to click send, in a snap.
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(Click the image to see the campaign template in full)
- Your favourite product is soon to be on sale
What a clever tease this is!
Use your analytical insight and merge tags to create a personalised email that tells recipients an item they’ve previously loved, saved, tagged, or added to basket is going to be discounted in your Black Friday sale.
Entice your customers before the offer is live or direct them straight to their Wishlist when the sale is underway, whatever, it’s a great tactic that will be difficult to ignore!
Read more about merge tags for email personalisation here.
If you want the perfect template for this type of campaign, our Product Launch template will fit the bill.
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(Click the image to see the campaign template in full)
- It’s begun
This is the big one. Your Black Friday sale has officially begun.
Millions of emails will now be zooming into mailboxes worldwide. Where will your launch land? When crafting this important email, it’s key to consider the following areas:
- Subject Line: writing an eye-catching subject line is crucial, it’s the first thing your potential customer sees. Research suggests that the use of emojis and direct questions can help to boost your open rate.
- Click-through-rate: the ultimate email marketing goal. Once your email has been opened, your aim is to drive as many clicks as possible. Present your customers with a clear call to action, to visit your sale via a button or link.
- Clear, converting email copy: keep it clear, concise, and engaging.
Try using our Sales Campaign template for all this, and more. It puts your sale at the forefront of your communications.
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(Click the image to see the campaign template in full)
- An email a day keeps the shoppers engaged
Daily deals emails are the ideal sale reminder. Whether from the angle of ‘more great deals released’ or ‘a product we think you’ll like has just been added to the sale’, a simple email that reminds the recipient of your current Black Friday deals can be very effective.
Mix up your campaigns with our Product Launch, or Multiple Products templates to lay out eye catching deals with a little extra copy space too.
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(Click the image to see the campaign template in full)
- Last chance to grab a deal
Sprinkle a little urgency with a last chance email.
Perhaps you have dropped your prices further, or you have limited product availability. Either way, take some time to notify your email subscribers of the last few hours of your Black Friday Sale. It could be the perfect way to boost engagement, right up to the end.
Have a look at our Shop template if you’re looking to make marketing easy.
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(Click the image to see the campaign template in full)
- Post-sale follow-up
Always remember, that your marketing shouldn’t end when a purchase occurs. If a customer invests in your products or services, a new opportunity arises. You get the chance to build a deeper relationship with your customer to increase future engagement.
Saying thank you is a simple act of courtesy that most people appreciate, whether it be from a person, or a brand. In fact, it’s an essential part of a transaction.
Similarly, if your prospects missed out on the sale, now is the opportunity to remind them that it will be back again next year, or to draw their attention to new product and ideas that would be perfect for Christmas.
Say thank you with style, using our Product – Post Sale template.
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(Click the image to see the campaign template in full)
Black Friday email campaigns that stand out
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