After reaching out to fellow marketers with this question, the answer was a categorical yes.
Email marketing is still incredibly relevant and still stands up to be one of the most effective forms of marketing. 89% of marketeers in various sized organisations say that email marketing is still their primary channel for lead generation.
Here are 3 key reasons why email marketing is still so relevant:
- Nurturing leads - To move potential customers along the sales funnel. This can be done via educating the potential customer and/or creating special offers
- Improve customer retention - Ensuring new customers are on-boarded successfully, and to keep the brand relevant to ensure a higher chance of customer renewal
- Reach potential customers - Sending emails out to brand new prospects
So, make sure to prioritise your email marketing efforts, it's still a top marketing priority.