One of the most damaging aspects of email marketing is sending to email addresses that are not ‘valid’.
Successful email marketing relies on proactive maintenance, below we address just how and why list cleaning should be part of your email marketing plan.
Reach the RIGHT Inbox
You’ve designed, tested and sent your email. Your delivery rate looks good, but even after all that you may find your email still hasn’t reached the recipient’s inbox. What is the point of your fantastic email campaign if it isn’t ending up where customers will read it?
If email maintenance hasn’t been taken care of, it is very likely that your email will still be “delivered” to a junk folder and is unlikely to be read at all. No need to throw the towel in though, if you want strong engagement then get your lists cleaned up!
Protected Reputation
Once you get a bad reputation it is hard to undo the damage. Undelivered emails and spam traps really do ruin your sender reputation and can see you blocked from inboxes.
Especially with GDPR in place, it can take a lot of effort to earn those valuable email addresses. The last thing you need are digital barriers that prevent you from getting your message through.
Ensure problematic addresses are dealt with before they get the chance to do damage to your business, server and domain reputation.
Lower Costs
Change is a constant in life and in business. Many day-to-day developments such as switching roles, getting married and moving address can affect the integrity of your email list, as many addresses will become redundant.
Why pay to send emails to accounts that won’t be reached or are no longer active? You certainly don’t need to. One simple step can resolve this though (hurrah) and you’ve guessed it… regular list cleaning!
The transpond List Cleaning service can quickly and easily remove or segment off damaging and invalid email addresses from your list in just one click. You can now press the button on your campaigns safe in the knowledge that only valid subscribers will receive your emails. Enjoy immediate positive results today.