When you begin your email marketing journey, sometimes it feels like you are throwing mud against the wall and nothing sticks. There are important decisions to make about the content of your email campaigns - what does your audience want to read about? What aspects of your campaign work successfully and what parts are a waste of your time and effort?
Luckily for you, there is something that can help take the guesswork out of your email marketing campaigns – A/B split testing. This tool offers a simple way of testing multiple emails to uncover which performs best before pressing ‘send to all’.
Below we walk you through just what A/B split testing is and why your business should be using it:
What is A/B split testing?
Remember your days in the science lab at school? Lessons were full of planning experiments, making predictions and changing single variables to deliver different results. A/B split testing is very similar to this you can experiment with your email campaign to test how well your audience respond to different aspects, by sending different versions of the same email and comparing the results.
As you may have seen from previous email campaigns, your subject line has the ability to persuade your audience to engage, or to bin it without reading. If you don’t spark the interest of your readers, you can risk them shutting down the email immediately and not interacting.
How does A/B split testing work?
A/B split testing begins by creating two (or more) email campaigns, containing different content in each - you can change your subject line, or mix up and play with different content combinations .These are then both sent out to different groups within your subscriber list in a ‘controlled test’.
When the results come in, you can see exactly what has worked well, what has created the results you want and what has been a bit of a flop. With this knowledge you can then send your winning email to you full subscriber list.
With this experiment, you won’t need to be wearing a lab coat or protective wear. It is an impressive tool which ensures the greatest results for your campaign, by helping you to create perfectly constructed emails with the best content. It saves time and effort and delivers instant results, so what are you waiting for?
You can follow our simple instructions here, which will walk you through how to create your first A/B split testing. https://kb.transpond.id/hc/en-us/articles/360005243517-AB-Split-Testing