To put it simply, authentic email marketing, done well, can grow your business. Marketeers still value email marketing as one of the most important marketing channels in 2018, and we are not just talking about SME’s, how many emails have you received in the last 7 days from global brands you love?
Three areas of concentration for organisations using email marketing to grow their business are as follows;
- Value - Offer customers/users value in return for nothing, give them relevant content that influences them positively
- Benefit - Inform the customer/user how what you do can benefit them, give them a reason to choose you, give them an offer they can’t refuse
- Community - Build a community around who you are and what you do, be transparent, be human and keep your audience in the loop. Let them be part of the team and journey you are on with them
The importance of email marketing is that if you are not doing it and not doing it well, you are simply missing the opportunity to grow your business.