Individually, CRM and email marketing software do wonders to help sales teams and marketers manage their promotional activity and workload. But combined, email and CRM form a powerhouse.
If you’re looking to drive outstanding ROI for your business in 2023, combining the forces of your CRM with your email marketing platform is the way forward.
Modern day consumers are evolving. Their needs, desires, and shopping habits change, move, and reshape often.
Keeping up with this evolution can be incredibly challenging, especially for SMEs. But ‘know thy customer’ has never been more important than now. It’s a crucial aspect of succeeding in modern business.
Streamline your sales and marketing
Individually, email marketing software and a CRM system will assist with running your business. But together you gain powerful insights that inform actionable tasks to streamline, personalise and tailor your sales and marketing activities.
Used effectively, the changes can be transformative.
Before you can unlock the power of CRM and email marketing as one, we’ll explain what each of them are and how they work independently.
What is email marketing?
Email marketing is exactly what it says on the tin - marketing via emails.
A powerful tool in your marketing arsenal, email marketing provides the means to make customers aware of new product launches, services, your latest product discounts and more. It’s also an excellent channel for building brand awareness, loyalty, and customer engagement.
By utilising a purpose-built email marketing platform such as Transpond, businesses can easily build brand-focused, personalised email campaigns. You can monitor engagement and gain customer insights, to see how people interact with your content, so you can learn what is succeeding, and what isn’t, and amend as needed.
What is CRM?
CRM stands for Customer Relationship Manager. It’s a software system designed to help businesses manage and optimise relationships with their customers and prospects.
A CRM replaces spreadsheets, databases or apps that have historically tried to track client information. Instead, your CRM serves as one central system, to offer easy access to customer data as well as, maintenance, and analysis.
Your CRM will store customer data including age, gender, occupation, address, and marital status. It will also store information on previous interactions with the prospect, including telephone calls, 121 emails and personalised customer notes. When used efficiently, your CRM will also host data on your prospects’ shopping habits, whether they follow you on social media, and where they fall in the company’s marketing funnel.
A centralised system for powerful customer data
By combining your CRM with your email marketing software, you’ll create a single storage hub for all data held on your leads and customers.
In modern marketing, customer data is powerful. It can inform sales activities and personalised marketing efforts, by providing valuable insights about your prospective and current customers.
By monitoring leads and customers in one place, businesses can build stronger customer relationships, deliver personalised experiences, and gain valuable insights on their client-base.
These insights can ultimately improve customer service and drive sales.
Targeted, personalised marketing
When personalising content in your email marketing, your CRM will provide much of the data and information required to make targeted, personalised campaigns possible.
CRM email marketing places the focus on the individual email recipient, rather than a broad audience of subscribers. This proven technique will drive profits and create more engaged customers.
The most effective email marketing is personalised. In fact, 91% of consumers say that they’re more likely to shop with a brand that remembers them and recommend services and discounts that are relevant to them specifically.
With numerous ways to reach out to current and prospective customers, including via social media, email marketing and sales calls, companies have numerous opportunities to personalise their marketing. Further benefits include increased conversions, higher customer engagement, efficient lead nurturing, customer retention and higher revenue.
Automate the workload
We hate to say it, but some aspects of marketing can be repetitive, if not managed appropriately.
So, enter automation.
Automation is a technology that handles the repetitive tasks involved in modern marketing – saving time and money. You can set rules to trigger emails, use merge tags to create personalised content and generate alerts to integrate your digital marketing activity with your sales calls.
When combining your CRM with your email marketing software, you’ll have the ability to streamline tedious tasks, like scoring leads, building email subscriber lists, and customising your user experiences.
In 2021, 80% of marketers in credited automations as one of the main contributors to their success. Not only does it allow teams to manage their time better, but it also enables them to further connect with their customers and deliver results worth celebrating.
What more could you ask for? Integrate your email marketing and CRM today.
Transpond integrates seamlessly with Capsule CRM, to help drive better results for your business.
If you want to learn more about how our industry-leading technology can take your business to new heights, drop us a message. We’re a friendly bunch and we’d love to hear from you.