We’ve all seen the ads for marketing tools promising the world.
“Sign up, hit a button, and watch an influx of new customers roll into your business…”
Well, we feel it necessary to dish out a reality check: there isn’t a marketing tool on the market that can deliver on pie-in-the-sky affirmations like this.
However, while marketing tools can’t transform your fortunes overnight, this doesn’t mean there aren't a whole bunch of reasons why, when used in the right way, they can be worth their weight in gold.
So, without further ado, let’s unpack the seven reasons why a marketing tool (namely Transpond) makes marketing simple, yet effective.
TL;DR
Pushed for time? No worries, here are the key takeaways at a glance:
- With a marketing tool, email marketing gets a whole lot easier. Campaign Builder helps you build branded email campaigns with simple-to-use drag-and-drop functionality.
- A marketing tool can increase subscription rates and reduce missed opportunities. Signup Forms allows you to embed forms that, when completed, automatically update your contact list.
- When you use a marketing tool, customer service and satisfaction improve. Our Conversations feature allows you to bring live chat and email into a shared inbox, reducing the likelihood of messages going unnoticed.
- A marketing tool with SMS capability represents a significant marketing opportunity. SMS Campaigns feature helps you reach your audience directly via targeted messages, helping you improve engagement and cut through the noise.
- You can use the Automations feature to automate your whole marketing outreach. All you need to do is set up an initial automation to set the ball rolling.
- You can also use the Social Campaigns tool to alleviate your workload when writing and scheduling social media posts.
- If writing isn’t your forte, the AI Content Assistant in Transpond can give you the head start you need.
7 reasons you need to use a marketing tool
1. A marketing tool can support email marketing
If you ask 100 marketers about their go-to marketing channels, we’d put our necks on the line that virtually all of them would pinpoint email marketing as one you’d be foolish to overlook.
And with the estimated email marketing revenue for 2024 sitting at a cool $12.24bn, it’s virtually impossible to pick holes in their logic.
Given its effectiveness, it comes as no surprise that many companies want a piece of the action. The problem, however, is that companies attempt to take shortcuts in rolling out campaigns and make common mistakes that derail their efforts. And perhaps, even worse, businesses decide to shelve their plans altogether because they don’t have a designer.
With the right tool, you can turn email marketing from a pipe dream into a reality, irrespective of your design skillset.
Transpond’s Campaign Builder feature is a prime example of why you don’t need to be a design connoisseur to whip up awesome designs and generate meaningful results. Whether you decide to build something entirely from scratch using the drag-and-drop functionality, or select a ready-made template that does the heavy lifting, you can easily roll out a white-label campaign in minutes.
And if you’re losing sleep over writing accompanying content, don’t sweat it - the AI Content Assistant has been designed specifically to alleviate the burden of writing copy.
All you have to do is pop the content into the design and hit publish.
2. A marketing tool can increase subscription rates
There are plenty of businesses that do a great job of attracting people to their website. However, 2 out of 3 users start a form but never finish it, with industry benchmarks indicating abandonment rate sits at a hefty 67.3%, with some B2C forms as high as 72.3%.
They’re here one minute, then before you know it, they’ve vanished into the online abyss, never to be seen again.
It’s an unwelcome cycle that’s all too familiar, but a marketing tool (*cough* Transpond *cough*) can help confine this widespread problem to the history books.
Signup Forms allows you to embed a simple form to your website where visitors can fill in their information and join a list themselves. Once they hit submit, they’re instantly added to your contacts, primed for you to get in touch and work your magic.
No more missed opportunities. No more “ifs, buts, and maybes”.
3. A marketing tool can improve customer service
For every company knocking customer service out of the park, there’s another that’s falling short.
25% of consumers say they’d jump ship and take their custom elsewhere after just one bad customer experience, reaffirming that there’s very little margin for error when it comes to the service your business offers. You need to run a tight ship and ensure you’re staying on top of your messages and replying efficiently, so you don’t lose that all-important sale.
Enter Transpond’s Conversations feature.
Conversations brings your live chat and emails into a shared inbox, meaning nothing goes amiss, and you can reply to your customers quickly.
But wait - there’s more…
Conversations also has an AI assistant you can train on your business, meaning routine questions can be answered 24 hours a day, seven days a week, allowing you to spend your time answering the trickier queries and building relationships with your customers.
4. A marketing tool helps you make the most of SMS campaigns
We’re living in a world where every Tom, Dick and Harry has a mobile phone (5.2bn people, to be exact).
From a marketing perspective, SMS campaigns represent a golden opportunity to put your messaging in front of your customers more or less immediately. The moment their handset pings, it’s becoming second nature to respond immediately and check who’s trying to get in touch with you and what they have to say - you’re not battling with crowded inboxes, or hoping your message isn’t sitting buried in an inbox for days.
Transpond’s a marketing tool that helps you cut through the clutter, send targeted messages, and reach your audience directly thanks to its SMS Campaigns feature.
One thing worth taking into consideration is that SMS messaging is direct, and if it’s used too frequently, you’ll rub people up the wrong way.
“With great power comes great responsibility”, and all that jazz…
5. A marketing tool reduces workload and does the heavy lifting
We’ve beaten the marketing drum time and again, singing its praises and reminding anyone who’ll listen of the umpteen ways it helps your business: increased sales, improved brand awareness, stronger connections with your customers…
The list goes on.
Yet, despite its benefits, roughly 32% of companies who aren’t promoting their business pinpoint time as being the main obstacle.
We get it: running a business is hard graft, you’re juggling multiple plates and you can be forgiven for forgetting to send an email campaign from time to time.
But what if we said there was a way you could use a marketing tool to do the hard work for you, without you having to lift a finger?
With Transpond, Automations let you set up a message or a short sequence once, and it sends itself at the right moment, whether that is a welcome for a new subscriber or a follow-up a few days later.
All you need to do is spend a little time fine-tuning your initial setup before activating the automation - Transpond does the rest.
6. A marketing tool helps you stay active on social media
Love it or hate it, the fact is we’re living in a world inundated with social media.
With 5.79bn social media user identities, the equivalent of roughly 70% of the total world population, it shouldn’t come as a surprise that the channel's influence has filtered through to the business world, with over 90% of businesses using platforms like LinkedIn, Instagram and Facebook to support their marketing efforts.
And frankly, when you look at the cold, hard figures, it’s easy to see why, with an average return of $5.20 for every $1 spent on influencer campaigns, while social commerce global sales are projected to hit $1.2 trillion.
However, you need to invest the time and post regularly to see grand results. Posting regularly can be hard to maintain, particularly when other commitments stack up. The beauty of using a marketing tool is that it helps you plan and schedule your posts in advance, so you’re safe in the knowledge that your posts are planned well in advance.
Transpond's Social Campaigns let you plan and schedule posts to LinkedIn, X and Instagram as far ahead as you like, so a whole month can go out on time without you touching it each day.
7. A marketing tool can write content for you
In this article, we’ve preached on how email marketing, social media, and SMS messaging can make your customers sit up, take notice and (all being well) part with their hard-earned cash and buy your product or service.
But there’s a common denominator between the three: if you don’t have compelling, engaging words, they aren’t going to bat an eyelid. If you don’t have a way with words, you may be thinking you’ll be sitting staring at a blank screen, with your race run before you’ve even left the starting gate.
Transpond's AI Content Assistant gives you a first draft from a short prompt, whether that is an email or a social post. So, instead of working entirely from scratch, you have a foundation to work from and edit as you see fit.
So, is a marketing tool worth it?
We’d like to think we’ve put forward a compelling case as to why a marketing tool can be a worthwhile investment.
Your emails look the part and reach the right people. New visitors join your list, questions get answered quickly, and the messages you keep meaning to send start sending themselves. Having that consistency in place can be the difference between your customers sticking around or choosing to look elsewhere.
And one of the biggest benefits is that you don’t need to be a marketing expert to reap the benefits. Transpond is a marketing tool that’s been designed with ease of use and simplicity in mind - without the need to sacrifice quality and output.
Download our marketing guide and gain invaluable marketing insights
You may be thinking, “Sure, I may have a marketing tool, but I want to understand more about the marketing fundamentals.”
Well, you’re in luck: our guide, ‘The SMB marketing blueprint,’ explains in jargon-free terms the ways you can improve your marketing, even if you’re not an expert.
In the eight chapters, we cover:
- Why proactive marketing - not reactive marketing - is the way forward
- How to use customer data to shape your marketing strategy
- Why you don't need a designer to build professional emails
- How to automate your marketing
- Proven emails that attract and retain customers (with ready-to-use examples)
- Which marketing metrics you need to pay attention to
- How to add SMS and social media to your marketing mix - without increasing your workload
Plus, with a practical roadmap tying everything together, it’s an invaluable resource for any budding marketer.
CLICK HERE to download your copy today.