Plain-English definitions for the email, SMS, automation and CRM terms you'll run into as you grow.
Sending two versions of a campaign to a small slice of your audience to see which performs better, then sending the winner to everyone else.
Using AI tools to draft, vary or refine marketing copy — subject lines, body text, CTAs — faster than writing from scratch.
Applying AI to email marketing tasks like writing copy, predicting send times, or personalising content at scale.
Any use of artificial intelligence to plan, create, or optimise marketing activity across channels.
The percentage of emails that couldn't be delivered to a recipient's inbox.
Bulk SMS
Sending the same text message to a large group of contacts in one go, typically for promotions or announcements.
The percentage of recipients who clicked a link in your email, measured against the number delivered.
An email sent to someone with no prior relationship to your business, usually to start a conversation or pitch.
A way of organising contacts into named collections, so you can target or manage them together.
Automatically keeping contact records matched and up to date between Transpond and another connected tool.
Software that stores contact data and interaction history so your team can manage customer relationships at scale.
How actively your customers interact with your brand across emails, SMS, social and your product.
The full path a person takes from first hearing about you to becoming a loyal customer.
The process of welcoming and guiding a new customer through their first experience with your product or service.
Strategies aimed at keeping existing customers buying, rather than only chasing new ones.
A set of pre-written emails sent automatically on a schedule, gradually nurturing a contact toward a goal.
Connecting your online store to Transpond so orders, products and customer data sync automatically.
Sending emails automatically based on triggers like a signup, purchase, or date, instead of manually.
How reliably your emails reach the inbox rather than being filtered to spam or blocked outright.
Sending targeted messages to a list of subscribers to build relationships, promote products, or drive traffic.
The core numbers used to judge a campaign's performance, such as opens, clicks, bounces and unsubscribes.
The percentage of delivered emails that were opened.
Dividing your list into smaller groups based on shared traits, so you can send more relevant campaigns.
The preview text a recipient sees before opening an email — the single biggest lever on open rate.
Generative AI
AI that creates new content — text, images, code — rather than just analysing existing data.
An email that permanently failed to deliver, usually because the address doesn't exist.
A connection between Transpond and another tool that lets data flow between them automatically.
A standalone web page designed around a single offer or action, usually linked from an ad or campaign.
The process of attracting and capturing interest from potential customers.
A free resource — a guide, template, or discount — offered in exchange for someone's contact details.
Building a relationship with a potential customer over time, usually through targeted content and emails, until they're ready to buy.
Ranking contacts by how likely they are to buy, based on their behaviour and profile.
Growing your subscriber list through signup forms, lead magnets and other opt-in methods.
Using software to run repetitive marketing tasks automatically, at scale.
The stages a person moves through on their way to becoming a customer.
Reaching customers across more than one channel — email, SMS, social — as part of one coordinated strategy.
Order Confirmation Email
A transactional email sent automatically after a purchase, confirming the details.
Password Reset Email
A transactional email that lets a user securely reset a forgotten password.
A score inbox providers assign to your sending domain, based on your history of engagement, complaints and bounces.
Following the legal rules — consent, opt-out, timing — that govern sending marketing text messages.
Explicit permission from someone to receive marketing texts, required before you can message them.
Sending marketing messages to subscribers by text, often for time-sensitive offers and reminders.
Scheduling and publishing social posts automatically, rather than posting manually in the moment.
A planned schedule of what you'll post, and where, across your social channels.
Using social platforms to build awareness, engage an audience, and drive traffic or sales.
A temporary delivery failure, often due to a full inbox — the message may go through on a later attempt.
A system inbox providers use to catch and redirect unwanted or suspicious email before it reaches the inbox.
A one-to-one message triggered by a specific action, like an order or password reset, rather than a marketing send.
The first email a new subscriber receives, setting expectations and often the highest-engagement send you'll make.